Let’s face it: the decision of whose faces, bodies, and skin color is considered “beautiful” is rooted in social and political inequalities and structures. Breaking out of these conceptions and challenging them requires us to grapple with the historical and political contexts which created them. 

Beauty is also political because how we treat our bodies - including how we groom ourselves, how we beautify ourselves - relates to how we show up for ourselves in this world. When we don’t prioritize taking care of ourselves and are told, like many women before us, to concentrate on the care of others, it makes it very difficult for us to feel worthy of rights, power, and political agency.

For this reason, we've created the Beauty is Political Collection to call attention to the fact that beauty is not frivolous, but an important part of how powerful systems of privilege and belief structure and limit all of our lives. We donated 10% of April-May 2023 proceeds from this collection to Red Wine & Blue, an empowered community of diverse women working together to defeat extremism, one friend at a time. They help you find your people, gain confidence in using your voice, and become a more effective advocate than you ever imagined.  

Introducing the Beauty Is Political Skin Ritual

This powerful 3-product skin ritual will nourish your skin and soul from the ravages of fighting for justice, ground you with powerful skin healing herbs, and connect you to a larger community that cares as the same issues that you do.

Begin by soothing your irritated skin with the Collective Healing Aloe Cleanser. Brighten your complexion and take time to relax twice a week with the Solidarity Roots Licorice Mask. Finally, follow with a few drops of Radical Joy Saffron Serum to brighten and hydrate your skin for a protective glow.