Moar Honey is really a workhorse: if you've got acne, it's anti-inflammatory and mildly antimicrobial. If you've got sunburn, it's soothing. If you've got dry skin, it moisturizes. If you've got oily skin, it won't turn you into a slimy puddle. If my neurosenitivity and/or dermatitis happens to act up, I can keep using MH to soothe while I work my way through the (potentially drying) treatments.
I use it around my eyes the most (for the moisturizing benefits); I'll use it on cuts and scrapes from head to toe.
If I want to put MH on a larger area, I'll often mix it half-and-half another soothing serum (APH, maybe Marine) to thin it out just a bit and keep it from going sticky. If I'm just spot-treating, it's really not an issue; by the time I've applied my moisturizer and/or sunscreen, the MH is sinking in to do its work and I hardly notice.